The Goal Achievement Podcast, hosted by Productivity Expert Matt East, is all about helping you find clarity, design a plan, and most importantly achieve your goals.

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Three Listener Questions

Podcast transcription

Hey guys, just a heads up before we get into this, I drop a couple F-bombs in this episode as we're talking through George Floyd. So I just want to give you guys a heads up if you're listening with kids. 

Hey gang, what's up? I hope you're all doing really well. I've got three listener questions today, so let's just get right into it. 

The big question we all face every morning is this: How can we focus more time on the projects, activities, and relationships that are most important and meaningful to us and less time on the stuff that doesn't matter so we can actually move closer to our goals and dreams? 

That is the question, and this podcast is the answer. My name is Matt East and welcome to the Goal Achievement podcast. I'm so glad you're here, now let's dig in. 

All right, let's get into it. So the first question:

Matt, before the murder of George Floyd I was on fire, I was working on my book and my website, and I was so focused and making amazing progress. But since then, I've been scared, angry, sad, and frustrated, I know I need to get moving again, but it's been so hard. Do you have any ideas? 

So first, thanks for sending this question and, and of course, you feel that way, of course, I mean, we all feel that way and we've all kind of taken a step back and the wind has been taken out of our sales, I think not only across the nation but, you know, across the globe. I have a lot of global clients and... and I have a lot of North American-based clients. 

But I mean, this has been a huge deal, and everybody, virtually everybody that I know feels the exact same way you do where it's really made you reevaluate things and take a step back, and obviously, it's hit your productivity temporarily and taken the wind... wind out of your sail... Sails. And, you know, that's completely normal, you'd be crazy if that wasn't the case. So first, I'd just say recognize that you're 100 percent normal, and... and it would be crazy if you didn't react that way. 

OK, so here would be the advice, though, since that's what you're asking for and I do know this is something and I... you know, I've seen other, a lot of my clients obviously feel this way and yeah, so here's what I'd say, I'd say:

One, B take it easy on yourself like recognize that, first of all. 

Second of all would be just by you know, you're doing a lot of amazing work with your book and your website and I know the person who asked this question, so I know that I know they're doing amazing things, and I would just say that by continuing the work that you're doing, the work that's going to make such an amazing impact on the world and on your family and all of that, I would say just to remember that that work, you can do it in a way that honors the memory and life of George Floyd, and I would encourage you to do that. 

So if you're struggling and you know, you know, you're struggling to get going, think about that, think about how your work can honor the memory and life of George, and try to use that as inspiration to keep going and to get started and to kind of get restarted on your website, in your book and all that good stuff. 

The next... the other thing I'd say is probably a little more direct, which is just, you know if you stop this work that you're doing, this incredible work you're doing, if you stop it, I mean, you let the guy that killed George Floyd, Derek Chauvin, win, I mean, you let him win the battle. Like, if people stop doing all this positive in the world and they're stopping because they feel unmotivated and deflated because of this Derek guy who fuck him and what a piece of shit that dude is. I mean, I can't, I think personally like I think a lot that like humans are inherently good and. I mean, that was some I mean, that is just unbelievable, it really, really, really, really, really just I mean, I haven't been able to talk about it on here because it's just like, infuriating I mean, it's just unbelievable. 

So you know, you let, you let Derek win again if, if you stop doing your impactful work, you know, so I would say those two things. 

One by continuing the work, the powerful work, the important work that you're doing, you're making your art, you're doing your thing, you're you can do that in a way that honors George Floyd. And two if you stop, you let Derek Chauvin win and, you know, fuck that, don't do that, give me a break. 

So that's my advice. I don't think I've dropped the F-bomb on here before, but I do like to cuss, so that may happen more often. I think I have marked this is no longer a that there could be some bad language, so hopefully, I don't get in trouble, I'll make sure to mark this episode as explicit. 

But yeah, yeah, that's it, continue the work and do it in a way that honors George and his legacy and his life, and two if you stop, you let Derek Chauvin win and don't let that happen. So that would be my, that's been my advice to my clients who have struggled with this very similar question, and obviously, I didn't push them like the first couple of days, but once, you know, people start asking for that, just like this listener did, this question came and they're giving me the green light to say, hey any ideas? So there, that's those are my two ideas. 

OK, question number two, by the way, I hope that's helpful, and if it's not, email me and let's set up a call. I will, we can chat through this. So, OK, the second question, listener question is:

I'm starting an online business, any advice? 

Man, that is quite the broad question, I'm starting an online business. Any advice? Well, yeah, I've got some advice, it's dependent on the business, but for most businesses, I would say, create an incredible lead magnet like your best work, create something amazing that like in your head, you should be charging like fifty dollars for it and give that away to people. That would be my best advice because, you know, make that lead magnet... magnet applicable to what you do, and that's my best advice. 

Create an unbelievable lead magnet so that you can get leads. And, and generate a little bit of buzz, and that's definitely what I would do. 

The other thing would just be I feel like people want everything to be perfect before they launch, you know, there's a concept of MVP or minimal viable product, and I would definitely say, you know, don't try to make everything perfect before you start signing up customers and serving customers, because that's going to drive things more than anything. I mean, that's going to drive your product or your service more than anything is responding to what those customers, customer needs are. 

So get customers and you're going to get customers by creating an incredible lean magnet, that's what I, I wish I would have done that like, right on the gate was just I started podcasting, but I didn't create like a really, really special lead magnet so that when people hit my website, they can download it and then boom, they're on my email list. They are where you've got a relationship we can build from there, and that is a game-changer. 

So that would be my... my advice for almost any business, incredible league magnet. 

OK, the third thing, third question, oh this is funny, this is so funny. So this is from a buddy of mine that's also a coach and he says:

Matt, WTF? How and why are you offering or coaching right now for 29.99? 

So, he's in, he's on my email list I bet because I've just sent out an email that said, hey my coaching's only 29.99 right now. So why, how, and why are you offering it. 

So first, the first thing is I've used to coach and I paid what I was paying when I was previously before I knocked this price down, so I when I used to coach, I paid 86 dollars a month. So what coach taught me, you can pay 86 a month or you can pay 25 a week, which I guess equals about a hundred a month. So I was doing 86 bucks a month and you know, Rachel and I have a pretty healthy income and I mean that was still 86 bucks a month, still made me like think about, you know, I turned I'd bypass it and flip it off and on and all that as I'm working with Chris Sauers, my coach, my running coach. 

But it's not like I just turned it on for 86 bucks a month and like, never thought about it again, And if it were 29 bucks, I would have just like started with Chris and never ended, so I've thought about that, I'm like, you know, Rachel's an attorney, I have a really good business, and so her income is higher than the average person that would be using my coaching, and I'm like, if I have trouble like stomaching 86 a month and I love coaching, then I'm sure my clients are. 

And I have I have a ton of clients who would sign up for like, you know, 30 to 60 days, and basically, they would get their the productivity issues solved, not really solved, I shouldn't say solved, but they make a ton of progress and then they kind of want to stick around. But, you know, it'd be time to pay 86 bucks again or 100 bucks again. And they're like ugh. 

So people would stop, you know, a lot of people would use me for like two weeks to figure out what's going on and then stop, and I know it was pricing because when I've reached out and said, hey, I've lowered my price at 30 bucks, you want to jump back in? I've had an unbelievable response. 

So that means a lot of people felt the same way I did, which was 86 was a lot and 30 seems much more where it should be for digital coaching, where the market sat and I just really feel like it's my job to price digital coaching in a way that, you know, the market can consume it and, you know, I'll figure it out from there, I mean, I've got to... it's going to be hard to do this for a long time because as I take on more and more clients, that its coaching doesn't scale absolutely beautifully. 

So I may raise my price again for sure but for right now, that is what it is, and I'm sticking to it imma stick to it as long as I can. You know, when I reflect on my mission, my mission is to help as many people as possible focus more on the projects, activities, and relationships that are most important and meaningful to them, hopefully, so that they can achieve their goals, achieve their dreams and do what they want in life. 

So when I thought about that, too, I'm just like the goal of my coaching practice is never to make it boatloads of money, it's been to help as many people as possible and... and make some money along the way. 

So that's it I mean, 29.99 just really is way, way, way more easily to stomach than either 86 dollars or 99 dollars. So that's the 30 bucks and it's been awesome, I mean, it's awesome. So yeah, that's two things. 

Oh, this is a big thing, too. The third thing I forgot, I was... the reason so the one of the parts of this is how and why, so the why, so why? I was running one day listening to Jay-Z like three weeks ago, he has a song called You Don't Know and there's a line in there, he said... That he says:

"I smarten up I open the market up". 

So I smartened, I smartened up and I opened the market up. So I smarten up, I open the market up. 

So to me, that's kind of like in my world, I was just kind of thought, I'm like, man, would it be smarter to I could just using price I can make coaching so much more widely available or attainable for people, so there's no doubt that coaching works and it can be transformative. I mean, if you go look at like my testimonials, like my coaching works, but 86 bucks is a lot a lot to stomach. I mean, that's a big rub with coaching is that it's expensive. 

So if I can solve that, if I can bring that price down to something that helps people and I can still provide my coaching at a level that helps them achieve their goals and their dreams and stay focused on their projects, activities, and relationships that are most important, meaningful to them, then we both win, so that's it, I smarten up. I open the market up. 

So that was a big just that line in that song had an impact, and then also as far as how yeah, I mean, it's, this is what I do full time, so that's what I do. So how and I don't know, I don't know how to answer that and, you know, use an app, I do it digitally and it'd be impossible to serve the number of clients I have if I didn't have, like systems in place or if I was trying to do it via email, that just would not work. 

So that's it guys, that's it,  those are the three questions, thanks for sending those in. The questions really pour in when I'm actually recording podcasts, so keep sending them in, I'll keep recording and answering and that's it guys. 

Hope you guys are doing well, if you need anything, please don't hesitate to reach out to me and I am happy to help any way that I can. So that's it guys bye-bye. 

Hey, everyone, it's Matt again and I have two special offers for you: 

First, did you know you can actually download my best-selling book, The Purposeful Planning Method: How to Plan Your Day, Beat Procrastination, and Regain Control of Your Time for free from my website right now? That's Matt-East.com, you just Google Matt East Productivity and it will pull right up, and you can download the digital book or the audiobook, either one for free right now. 

I can't promise this offer will last forever, so snag a copy if you want it. This is the exact same book that costs I don't know what it is like 18 bucks on Amazon and Audible so go get it while you can, don't come whining to me if you miss this deal and you didn't download it. 

So I'm telling you, if you want it for free, go get it. 

Don't wait and take action, knock it out. It's again, it's Matt-East.com, is my website. So, or just Google Matt East, Google productivity coach, I think I come right up first. 

So second thing, I want to invite you to work with me, I'm offering my digital productivity coaching right now for 29 dollars and 99 cents a month. That's 70 percent off the regular price, so it's usually 25 bucks a week or 100 bucks a month, so you jump on this opportunity. 

It's the only coaching that I have available right now, my... I have two VIP level coaching where I can actually meet with people over the phone either once a week, or once every other week, and those are sold out. So this is the only way you can work one on one with me right now, and I've decided to price it so that anyone that basically wants this could do it. 

It's 29.99, and it's it's perfect if you're looking to transform your productivity and if you're listening to this podcast, you're probably trying to do that. So this coaching works. It's awesome, and man, for 29 bucks like the ROI on this is incredible, or if you're a solopreneur like a lot of my clients, if you're an entrepreneur or if you're just a professional looking for an edge, I mean the ROI on this is incredible because you're not investing much. 

Some of these coaches cost a couple grand. I mean, I have a package that costs 500 dollars a month, so this is 29 dollars a month. It's you can't beat it, it's less than a dollar a day, it's literally less than a buck a day. 

So, and we will communicate every single day in an app, it's awesome, it works. I've been doing this for a few years now, I know what I'm doing and I can help you, so it's, it's amazing, you would love it if you try it, you will love it. 

And it's 100 percent confidential, I always like to mention that. 

So there is no downside to giving it a shot, so try it. I bet you'll love it, and if you don't just cancel no big deal relax, it's no... There's like literally no downside to this, so give it a shot, you deserve it. 

You owe it to yourself to have some accountability, have somebody that cares. 

That's why I use writing coach, I like having somebody that I pay to care about when I'm working on, so it's great, I highly recommend it and I think you guys would love it, and that's it. 

I hope you guys loved this episode and we'll chat again soon bye-bye.