Join Matt's Book Launch Team! And Listener Questions.
The Goal Achievement Podcast, hosted by Productivity Expert Matt East, is all about helping you find clarity, design a plan, and most importantly achieve your goals.
Matt invites listeners to join his book launch team and answers listener questions.
Join Matt's Book Launch Team! And Listener Questions
Podcast Transcription
What's up, guys? Welcome to the Goal Achievement podcast.
Thank you so much for listening. I'm your host, Matt East, and man, it's been a while since I've posted episodes because you might still hear it in my voice, I've been sick and my voice was just completely wrecked for like, I don't know, a while I got sick like twice, I hadn't been sick in like ten years and I got the flu and man, the flu is no joke, so I didn't realize that the flu was could be such a serious issue.
So I'm... I'm back I'm feeling good, I'm totally healthy again and it's crazy how much after you've been sick like that, just feeling normal is an amazing thing. So it feels amazing to just feel normal and yeah, that's it.
So this is going to be a really quick episode. I just kind of wanted to hop on and say hi to everybody, a lot of people have e-mailed and... and all that, but yeah anyway.
Big announcement today, something that's super exciting for me, and then I actually have two listener questions to answer and keep sending in listener questions and I will, I will try to be a lot more consistent or I plan to be a lot more consistent with the podcast. As long as questions are coming in, I'll record episodes, so... So, yeah.
So the big announcement is my book, I've been working on it like a crazy person. And it is, it's about here, it's called:
The Purposeful Planning Method: How to Plan Your Day, Beat Procrastination, and Regain Control of Your Time.
I'm very proud of it, I'm really excited to share it with you guys and share it with the world. I think it's an important book, it reveals how to spend more time on the projects, activities, and relationships that are most important and meaningful to you. So, I mean, what would what could be more be more impactful than that?
So... so what I'm looking for is people to join my book launch team, so what you'll get is a free digital copy of the book and that's what's in it for you and I'll be looking for I, I need reviews, so I need to get some reviews going on Amazon because that helps so much with like all aspects of everything. So just helps with, like the algorithm to show the book more and all kinds of good stuff.
But I am looking for people who would want a free copy of the book and then if you're comfortable with it, leaving a review and that's it, simple as that, so if you're interested, shoot me an email. My email is Matt@Matt-East.com so you can probably just type in Matt East and like Google, like productivity coach and it will pull right up. And so it's Matt@Matt-East.com and just put in like your title of your email or what's that called title, I don't know ... Title of your email just put: Book launch team and say you want to join and will be off and running. So, anybody that wants to do that, it's a great way to get a free copy of the book. So yeah. Do it. Yeah. Hop on there.
Obviously I'm recording this on Sunday, January 19th that's when it will go live and obviously, this offer only stands for what, like the next, I don't know, week or so. So if you're listening to this and like past a week, that will still be an option so if you're interested in a free copy, email me and we'll get that going. So I think you guys all know in my audience, I think you, guys will love that book.
There's going to be audio copies and obviously your physical copy and then the digital. So what I'll be sending you guys is the digital copy if you want to check it out. So, yeah, that's that I haven't recorded the... the audio version yet because my voice, like I said, it's just been like really struggling. So anyway, I'm doing that this week and then there'll be an audio version.
OK, listener questions so let's go. Both questions are from the same person, you'll probably pick up on that.
So, Matt, I'm starting a coaching business in 2020 you seem to have a successful business.
Do you have any advice on how to charge my customers? I was thinking of having them pay one time. In advance for a three-month coaching package, do you think that will work?
OK, so, yeah, that would work. But what I always recommend in any I almost recommend this to any business owner that can pull it off. If your business model allows for monthly recurring revenue models, that's what I would suggest.
So what that means is you're charging your customer each month and then you know that that revenue is basically always coming in and every time you make a new sale, you're just growing that monthly recurring revenue. That's how I've been really lucky or been really, I don't know, fortunate with my coaching business, that's the kind of the model for revenue I learned about when I was working for a technology company.
A lot of tech companies and software companies use that model, think of like how many companies you pay monthly and they kind of get you in the door with that as opposed to like a one-time fee like, I don't think of subscriptions like Netflix or something like that. I mean, that's...
So, you know, if you think about it, why that makes sense is it's a low entry, you can have a much lower price point for your customer to get him in the door, so like as opposed to charging somebody 100 bucks one time, if you charge them 10 bucks per month, they may be more likely to to be able to afford that.
So you do 10 bucks a month and that's actually 120 dollars instead of 100 over the course of a year and yeah, that money just kind of builds on... on, I don't know, builds on itself over time.
So, for instance, you know, my digital coaching package is only 86 dollars a month, so that's, I'm not talking with those clients like over the phone or in any way, it's all digital coaching where we're basically essentially texting back and forth and on a coaching platform and it's an app. And so those clients pay me 86 bucks a month, that doesn't sound like much, but that's over a thousand dollars a year if they stay as a client for a year.
So, yeah, so it's a lot easier to kind of get them in the door and then get clients in the door and then it's it's a lot they're more open-minded about it too, because if I charge somebody that thousand dollars upfront, like, you know, not very many people can even afford that, so it just makes it way more prohibitive.
So I would say try to charge your clients reoccurring on a monthly basis. And, you know, then every time you make a new sale, you were kind of just adding to that, I don't know, a pile of money that's coming in month over, month over month. And as opposed to, you know, if you charge your clients just every three months and, you know, maybe there's not you didn't say this, but if there's I was assuming that's like a three-month package and then they're done.
The problem with that is you've got to you got to make sure you got more sales coming in or else your cash is going to run dry. Whereas with the model, if you were able to charge them monthly, it really kind of you can really gain a lot of steam really quickly and with each new customer, you're just building your, your revenue. So that's what I would recommend 100 percent, no doubt about it.
I recommend whenever possible to invoice your customers monthly, makes it cheaper for them and can really add up for you and it's I don't know, it's just a good model. There's a reason why a lot of the, you know, best technology companies in the world are, are built that way or invoice their clients month after month after month after month as opposed to like a one time.
The other problem with like a one time deal is, you know, you really give your customers the opportunity to evaluate, like, man, if they're paying a thousand dollars a year, are they going to way more likely to, like, cancel service because they're evaluating like, Am I going to do this again? whereas if it's monthly, you know, a lot of people will just kind of hang on there and, and keep being invoiced, and hopefully, they're getting a huge benefit from it.
I actually don't try to keep my customers, you know, for for a full year, I mean, I try to kind of, you know, enable them to to be more productive and do what they're trying to do and then I kind of will try to push them out the door and let them be on their own. But, yeah, that's a whole another topic.
So another question you asked was:
How do you handle coaching your clients if you take a vacation?
So the app that I use, I can actually pause my coaching, so through coach.me you can pause your coaching and it stops during that period you're not charging your client. So it's like if you take a ten-day vacation or whatever... When I went to Africa, I paused my coaching for like three weeks or four weeks or something and it, it doesn't... It stops the charging your clients for those days that you have pause, that's the way I do it.
Yeah, you have to think about how you want to handle it, I know this year Rachel and I have a ton of trips planned, we're going to travel a lot and I am going to pause my coaching quite a bit. I only paused it last year for that big Africa trip so on other vacations, I actually kept it going.
But this year I'm going to pause those like when I'm gone for a week or two, I'm going to pause those and yeah, just take that time off and work on other stuff, so that's it.
That's, those are the two questions, if you have any questions, shoot them my way. Yeah, those are fun and interesting to answer, that's it.
Oh, I was going to mention also guys this week. So it's Sunday, so if you're listening to this like Sunday or Monday, remember to take some time and... and reflect and think about what you want to try to accomplish this week.
What do you want to achieve with your time this week?
And then, you know, remember to prioritize actionable tasks each day that will help ensure you accomplish those things that you're looking to achieve. So that's how, that's how... that's how this works, that's how you get stuff done.
So you know, one of the goals behind setting your priorities each day is to approach your day with a lot of clarity and intentionality and, yeah, determine your vision for the week and execute on it, and that's the best way to… to go about that.
All right, guys, let's make it a great week.
Shoot me a note if you want to join the book launch team and you want a free book, man. That's a good offer and if you send me a note, man, and it's, you know, so it's Sunday, January 19th, and it's within the next week... You're in, I will send you a book and, and you'll be on the team.
So I would love your help and would love some of... The more the merrier. So shoot me a note, again, that's Matt@Matt-East.com that's my email. So hit me up and would love to hear from you guys.
That's it, make it a great week and let me know if you need anything bye-bye.
